The brand that would become LELO started in 2003, in the front room of a Stockholm townhouse, where three designers coalesced at exactly the right place at exactly the right time, with exactly the right idea. It was an idea that would eventually reshape and transcend the confines of an entire industry, and it began with a simple question:
What if our most intimate items were made as beautiful as the ones we displayed with the most pride?
Thus came to life the original LILY™, the very first LELO pleasure device. Word-of-mouth on this new kind of sex toy quickly took the original designers, the original product, and the brand around the world. The sudden increased demand for elegant and efficient concepts started a revolution in sex toy design, feeding the collective desire for more beautiful intimate objects. That desire has not changed, but LELO's reach has. With offices from Shanghai to San Jose, and most cities in between, LELO’s story is inseparably entwined with the changing sexual landscape.